The Blueprint Score · Version 1.0
How likely you are to be the one they call.
The Blueprint Score is a number from 0 to 100 built from things anyone can check: where you show up on the map across your town, what people see before they call, and what happens when they land on your site on a phone. The same inputs always give the same score. No person or AI adjusts it, and a client's score is never adjusted for being a client.
Get Found (40)
| 25 | Share of the map: how often you rank in the top 3 across a 7 by 7 grid covering your town's limits, for three real searches in your trade. |
| 10 | A complete Google listing: the right primary category (3), website link (2), hours, description, 10+ photos, services, phone (1 each). |
| 5 | Consistency: you come up first when someone searches your name (2), your site's phone matches your listing (2), your site names your town (1). |
Get Trusted (30)
| 8 | Review count compared with the middle of the top 3 businesses in your trade and town (not counting you). |
| 8 | New reviews in the last 90 days, compared the same way. |
| 5 | Rating: 0 below 4.0, rising evenly to full points at 4.8. |
| 5 | How many of your newest 20 reviews you replied to. |
| 4 | Florida license active (2) and shown on your site (1), or the trade needs no state license (3); Sunbiz registration active under a matching name (1). |
Get Booked (30)
| 10 | A tap-to-call number on the first screen of your site on a phone (10), or the number visible but not tappable (5). |
| 8 | A way to ask for a quote online (5) and a text, chat, or 24/7 booking option (3). |
| 8 | Speed on a phone (largest content load). With real-visitor data from Google: 2.5s or less (8), 4.0s or less (4). With Google's test only: 3.0s or less (8), 5.0s or less (4). |
| 4 | A secure site (2), a page title naming your trade or town (1), a homepage that loads (1). |
No website scores 0 on Get Booked. There's nowhere for a customer to book.
Bands
0–39 Invisible · 40–59 Losing calls · 60–79 In the running · 80–100 The one they call
Honesty rules
If something can't be checked on the day (a site that blocks automated visits, a license held under a personal name), it is left out rather than guessed, and the report says "Partial — based on N of 100 points." Competitor scores are shown by name only in the private report of the business that asked. Any change to these rules gets a new version number.